The hospitality industry has encountered a number of trends that has revolutionized its operational standards. Three of the numerous striking trends of the present era are the sharing economy, online travel agencies and the most important, social media. Hence, to keep pace with the changing business standards, the hospitality managers need to stay well-informed about these remarkable changes of the industry.
Many of the professionals being passed out earlier are not that much educated about these significant changes and thus, still operate with the moderately archaic marketing strategies. Thus, for the fresh graduates those have completed their hospitality course training program it has become a requisite to have in-depth knowledge and understanding about the related opportunities and challenges of these changes.
Social Media
The recent graduates who have enrolled to the hospitality courses of Melbourne must be able to value the profound impacts of social media in the hospitality sector, especially in the hotel industry. The new managers being hired should be comfortable and proficient to apply the emerging technologies and gain a competitive career advantage. For instance, the newly appointed hospitality manager can start a blogging section with all the employees and can share vast information related to the amenities being serviced in the hotel. This in turn, will multiply the virtual exposure of the hotel without spending a single penny in marketing.
Online Travel Agencies
The online travel agencies enable the hoteliers to become more visible in the web thereby allowing the customers to find the specific hotel through a few clicks. However, being a bit expensive mode, it is worthy to for the hoteliers to negotiate with the concerned OTAs to lessen the amount of commission. Through varied beneficial programs such as personalized guest experiences, excellent customer service and loyalty programs they can promote the facility of direct bookings. Make sure that the entire booking process in the website is user-friendly in terms of navigation and seamless as because, the visitors might leave the page if they encounter certain problems.
Sharing Economy
With the emergence of a number of sharing sites, the individuals have got an opportunity to cut down their travel expenses by sharing homes and cars with the residents of the specified area. Though it is quite difficult to race with this beneficial option, the hotel managers can learn a lot from it. They can browse these sites to know about the preferences and needs of the public. This in turn, will allow them to evaluate the scope of adding some perks which might attract and compel the visitors to stay in a hotel instead of the option.
Bottom Line
The hospitality industry is developing at a drastic rate and it is ideal for the hotel managers to stay updated with the changing trends of this domain. By availing the advanced hospitality courses in Melbourne, the aspiring job seekers of this sector can get the attitude and knowledge to offer quality service to the organization as well as the customers thereby leading the way for a prosperous career life.
